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C-HUB: CHUB308 Transmedia Storytelling

Transmedia Storytelling

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About This Course

In this convergence era, people are highly exposed to a wide range of media. Everyone has their own media habits, and these habits influence many industries to adopt technology, such as advertising, entertainment, and telecommunications. On the other hand, humans are really interested in stories. The way people narrate their stories has gradually shifted, thanks to the advancement of the Internet and new technologies. This begs the question: can we actually produce our own stories?

Transmedia storytelling is an advanced approach that extends traditional storytelling. In transmedia storytelling, we can produce a story and distribute its elements across multiple media platforms, creating a richer narrative to the original story. Using transmedia storytelling, these elements are systematically integrated to create a unified, coordinated entertainment experience.

Through this course, you will understand how the transmedia storytelling approach is used in various creative industry products, including writing, films, television advertisements, and more. You will also learn how transmedia storytelling can play a role in non-creative industries, such as social enterprises and social movements, for promotional purposes and to increase audience engagement. And by the end of this lesson, you will be expected to produce a new narrative idea by applying the transmedia storytelling concept and strategies to a creative or non-creative industry product. We can’t wait!

Requirements

There are no skills or introductory knowledge students need to take this course.

Course Staff

Nailul Mona, S.I.Kom., M.Si.

Mona 
Mona is a lecturer and head of the Creative Advertising study program at Vocational Education Studies, Universitas Indonesia. Mona graduated from the Master of Communication Studies Program at Universitas Indonesia in 2016. Mona is a scholar who is actively teaching, doing research, and doing a social community program, especially in the Media and Creative Industry domain. Mona is also an assessor in Badan Nasional Sertifikasi Nasional (BNSP). Let's keep in touch via nailulmona@ui.ac.id or instagram.com/nailulmona.

Meivita Ika Nursanti, S.I.Kom., MCI.

Vita 
Vita is an educator and education consultant who actively assists students in their higher education. Vita graduated from the Creative Industries (Interdisciplinary) program at Queensland University of Technology, Australia, in 2017. Her final project explores how transmedia storytelling can be applied to museums in Indonesia. Vita can be reached via meivita.ika@gmail.com.

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Course Summary

  1. Course Number

    CHUB308
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