About This Course

In this convergence era, people are highly exposed to many kinds of media. Everyone has their own media habit and it influences many industries to adapt and adopt technology—such as advertising, entertainment, telecommunication, and so on. On the other hand, humans are really interested in stories. The way people narrate their stories have gradually shifted, thanks to the advancement of the Internet and new technologies. This begs the question: can we actually produce our own stories? 

Transmedia storytelling is an advanced approach that extends traditional storytelling.  In transmedia storytelling, we can produce a story and distribute its elements across multiple media platforms, creating a richer narrative to the original story. Using transmedia storytelling, these elements are systematically integrated to achieve a unified and coordinated entertainment experience. Through this course, you will understand how the transmedia storytelling approach is utilized in various creative industry products, including writing, films, television advertisements, and so on. You will also learn how transmedia storytelling can play a role in non-creative industry areas, such as social enterprises for promotional purposes and social movements to raise more audience engagement. And by the end of this lesson, you will be expected to produce a new narrative idea by applying the transmedia storytelling concept and strategies to creative or non-creative industry product. We can’t wait!